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EQUESTRIAN ATHLETE CAREER DIRECTION
Lisa Schmidt is a business entrepreneur with a solid background in marketing in the entertainment industry. She is the founder and owner of Crisis Management Inc, originally a musician marketing and career development company.
She is proud to announce the new division, Equestrian Athlete Services (EAS), which provides career management for equestrian athletes of all levels.
As the daughter of a Pan Am games wrestler, Lisa has been immersed in sports her whole life. The goal of EAS is to promote athletes’ careers and explore resources in sponsorships, clinic and lecture tours, endorsements, brand building through new horse related product lines. Services include promoting riders in consumer related areas with appropriate exposure through traditional press, word of mouth, terrestrial and satellite radio, television, films, the internet and alternative media.
Among the company’s clients are Tim Malin, 2007 Festival of Champions 13th place Grand Prix Dressage rider and international young horse specialists, Louisa Eadie and Moea Futcher.
“This is a natural progression for the company given my lifelong sports and riding experiences and the many people I have met internationally in horses,” Schmidt says “If tennis players and golf pros have agents and managers, why not equestrian athletes? With the growth of all areas of horse sports around the world, it is time for this type of promotion in equestrian sport. It is very straightforward to apply strategies used in marketing musical artists to the horse world.”
The company provides project by project service, hourly consultations and full time career direction for riders in the Olympic disciplines.
Equestrian Athlete Services works with companies such as ThinLine saddle pads and German equipment company, Waldhausen.
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